Act! Marketing Automation Complete Subscription 1 Year
INTEGRATED MARKETING AUTOMATION SERVICE FOR ACT! CRM
Get the most from your Act! Premium Subscription by including Act! Marketing Automation - available for Cloud or Windows, Act-Hosted or Self-Hosted solutions
Optimize all the ways you communicate with prospects and customers with the new Act! Marketing Automation to maximize engagement and drive business growth. Engage contacts with response-driven nurture marketing campaigns - all sent to targeted lists in Act! automatically using criteria and triggers you define. Watch as Act! Marketing Automation turns real-time response metrics into sales actions - alerting you of new prospects, prioritizing follow-ups, and delivering a composite view of customer engagement in a single solution.
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ACT! MARKETING AUTOMATION COMPLETE FEATURES (INCLUDES SELECT FEATURES)
CRM Workflow with Prioritized Sales Follow-up - Automate workflow between sales and marketing to maximize engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritizing follow-ups, and delivering a delivering a composite view of engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions, completed lead forms and surveys, and engagement you're your marketing assets.
Response-Driven Nurture Marketing - Build highly personalized, response-driven nurture marketing campaigns using the visual campaign workflow designer and let Act! Marketing Automation do the work for you. Campaigns are automatically triggered by recipient responses based on criteria you define.
Advanced Lead Capture & Surveys - Take lead capture and surveys to the next level with advanced forms and surveys that allow further actions in Act!. Create Act! activities and opportunities automatically based on recipient responses. Send notifications to Act! users when responses come in. Even load contacts into specific campaigns automatically.
Event Marketing - Host successful webcasts, tradeshows, and more with a nurture template designed for marketing events. Send event invitations, gather registration information, track attendees, send thank you emails, and more.
Lead Management & Scoring - Use lead scoring to understand your most interested prospects based on campaign engagement, survey/web form responses, and website interactions. Prioritized leads are pushed into Act! groups automatically for easy sales follow-up. Set up automated tasks and alerts in Act! to keeps deals moving and close sales faster.
Website Activity Tracking & Analytics - Identify prospects on your website in real-time to engage with them when they are most interested. See who's been on your site today, yesterday, this week, last week, or the last 30 days. Gain rich insights with the web intel dashboard for visitor profiling, interactions per visit, visitor bounce rates, traffic sources, and entry and exit pages. Web visits feed into lead scoring profiles and create activities for sales follow-ups in Act! automatically.